Not yet, but the day will soon come
when the bank will only be an entity on the mobile phone.
The
proliferation of mobile phones in our country has been astounding, to say the
least. Touted as being an ‘expensive’ technology that only the rich could
afford when mobile phones were launched in India in the 1990s, today, everybody
sports mobile phones. Besides, a hitherto unconsidered demographic – daily wage
workers, rural populations and slum dwellers – is a keen user of mobile phones.
The
entry of affordable smartphones in the Indian market caused a seismic shift in
thinking for service providers and industries. Where there are mobile phones,
there will be mobile phone users, right? And where there are mobile phone
users, they are going to demand mobile-only services. Hence, banks quickly
devised mobile banking platforms that helped users conduct
all their transactions using only their mobile phones.
Mobile banking apps today
All
prominent Indian banks have developed some really good mobile banking apps for
their customers. These apps provide a variety of uses: from paying bills to
transferring money, and from opening bank accounts to recharging phone and DTH.
Many others also accept payments and seamlessly transfer money between mobile
phones.
The
question is: if the bank is available on the phone, are physical bank branches
needed?
Will mobile apps replace physical
banks?
While
mobile banking platforms are quite robust in countries like the US and UK, the
phenomenon is relatively new in India. Abroad, mobile banking platforms even
allow cheque deposits via the phone; the user simply takes a photograph of the
cheque and uploads it to the app. The bank then starts processing the payment.
However, this
functionality – and others like it – are not yet
present in India. Thus, the physical bank branch is still needed for such tasks
as depositing cheques and submitting account opening forms.
However,
we are slowly moving towards this state of affairs. Some mobile banking apps
allow fixed and recurring deposit account opening. Some others are set to allow
zero balance savings account opening. Current apps comprise such
functionalities as NEFT/IMPS money transfers, account statement access, and
even setting preferred tasks on the home screen. Banks are also providing
banking apps in regional languages – thus including the rural hinterlands as
well.
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